Co-founder / Chief Executive Officer at Asia Pacific Institute of Digital Marketing (APIDM) Visiting Lecturer – Digital Marketing at University of Sri Jayawardenapura Founding President of Digital Marketing Association of Sri Lanka (DMASL) Former Chief Operating Officer at Ogilvy Digital Sri Lanka

Amitha is a Digital Marketing professional based in Colombo, Sri Lanka, having more than 18 years’ experience in eMarketing, eCommerce, social media marketing and performance marketing. He started his career in digital marketing in 2004, at a time when the topic of digital marketing wasn’t mainstream among the marketing fraternity in Sri Lanka. He joined a Colombo-based online travel agency (Roomsnet.com), catering to European travelers, as an eCommerce executive and held the position of eCommerce manager when he finished his six-year tenure with the company.

In 2010, Amitha joined the global advertising giant Ogilvy as the head of Neo@Ogilvy, a new business unit specializing in digital advertising. Under his leadership, Neo@Ogilvy grew into being the pioneering digital agency in Sri Lanka serving more than twenty local and multinational companies. At the time of his departure from the company in 2020, Ogilvy Digital (formerly Neo@Ogilvy SL) stood as the leading digital agency in Sri Lanka with a staff of over 55 digital specialists and a client portfolio of over 40 local and multinational brands.

Amitha is a co-founder of Sri Lanka based Digital Marketing training institute, Asia Pacific Institute of Digital Marketing, and starting from 2021 he assumed the full-time responsibility of being the Chief Executive Officer of the institute. He also runs his own Digital Strategy Consultancy business, providing digital strategy guidance to a number of Sri Lankan and foreign brands.